Video Makes Your Program Come Alive

Posted: Tracy Johnson 26 June 2009

In the age of YouTube, on-demand video, short attention spans, and multi-media expectations, your program should be using video.  

Do yourself a favor.  Visit these [eco] sites, register as a member and notice how these sites are using video to help the member navigate their programs:

WODS/Boston.   http://www.m2omedia.com/wods

WKRS/Suburban Chicago.  http://www.wkrs.com

Dan Patrick Show.  http://www.m2omedia.com/danpatrick

WIIL/Suburban Chicago:  http://www.m2omedia.com/wiil

There are many more examples, but these are some of the most recent.  Notice how they all use video differently, all matching their unique personalities.  And notice how their sites come alive.  When your personalities connect with members via audio and video, it's much more impactful than text alone.